A few years back BMW, Audi and Subaru made some noise by poking each other in a game of one-up-manship.
BMW started with:
BMW congratulated their competition on winning an award and then cited their own award. This is an easy positioning exercise. Superiority in a large market (the world) than that of a smaller market (South Africa) in the mindn of the consumer.
Can you use this example in your own industrial business? Are you leading a market or category somewhere? Can you use this to influence potential buyers?