A few years back BMW, Audi and Subaru made some noise by poking each other in a game of one-up-manship. BMW started with: BMW congratulated their competition on winning an award and then cited their own award. This is an easy positioning exercise. Superiority in a large market (the world) than that of a smaller […] Read more »
As gaskets really seem to be an interesting topic, I looked into the top gasket makers’s websites. What are their positions? Freudenberg Freudenberg is a family company offering its customers technically challenging product solutions and services. Not really a position, but at least they are not trying to save the environment or the future generations […] Read more »
Branding and Positioning would allow gasket makers to enjoy premium prices. Read more »
