Oligivy's Industrial Advertising that sells advertisement is an excellent of example of leadership positioning. They show and prove an expertise in the advertising market with well thought out, informational advertisement. Read more »
Power of Leadership
Positioning products and services in an industrial market is extremely important. Read more »
BMW Congratulates Audi
A few years back BMW, Audi and Subaru made some noise by poking each other in a game of one-up-manship. BMW started with: BMW congratulated their competition on winning an award and then cited their own award. This is an easy positioning exercise. Superiority in a large market (the world) than that of a smaller […] Read more »
Gasket Follow Up
So, my analysis of the gasket market was based on me not thinking too much. Obviously, a bit of caffeine was missing. I did a bit of research and found a list of gasket and seals manufacturers. Apparently, Freudenberg, SKF, Federal-Mogul, and Cooper are among the leading competitors in the market. In a fragmented market […] Read more »
Is someone missing out? World’s number one gasket manufacturer.
Branding and Positioning would allow gasket makers to enjoy premium prices. Read more »